I'd like to take this opportunity to recommend The Brown. I returned for my second visit to Tel Aviv and The Brown and stayed this time for ten days. The staff are very professional and attentive to their guests. The housekeeping staff are always available to assist. I have many favorites things about The Brown, especially the roof top which includes a full bar, a jacuzzi, very comfortable futon lounges, and incredible views of Tel Aviv, including the sea. Their relaxing spa services should not be missed! I was delighted to find the new ground floor lounge opened since my last visit which has become one of the hottest night time spots in town. They serve incredible pizza and other delights. Speaking of their pizza, it has the lightest, most deliciously crispy crust. I tried the Brown Special which was topped with fresh nectarine and apple slices, tomato, blue cheese, and figs. Yummy! The Moulin Rouge pizza ran a close second to that, with three kinds of cherry tomatoes and very spicy jalapeno peppers. Warning, if you don't like it spicy, ask for 'less spicy!' I could go on and on about the amenities of The Brown which include complimentary chocolates and wine in your room, located at Kalisher 25, steps away from all the action Tel Aviv has to offer. Just do yourself a favor, book way ahead, as they fill up very fast.